Viral Cushion Foundation
Campaign Snapshot
TIRTIR needed an engaging ASMR-style vertical campaign to showcase their viral Mask Fit Red Cushion Foundation. The goal was to demonstrate instant full coverage, oil control, and a flawless glass-skin finish in a high-retention beauty format built for social feeds.
The Brief
TIRTIR required a high-impact social commerce ad to introduce their viral Korean cushion foundation to global beauty audiences. The video needed to highlight key product claims (including 72-hour coverage, oil control, weightless finish, and setting-spray-free longevity) through a satisfying, real-time application demonstration.
The Insight
Beauty consumers often doubt high-coverage foundation claims, assuming they look heavy, cakey, or greasy in natural lighting. A compelling video needed to leverage tactile ASMR audio and extreme close-up application, proving that full coverage can still achieve an effortless, radiant glass-skin texture.
The Strategy
We structured the video as a fast-paced, split-second transformation journey. By opening with a bare skin comparison and following with crisp ASMR cushion taps, side-by-side coverage, and step-by-step benefit callouts, we maintained visual intrigue throughout the entire demo.
The Approach
303 Visuals led the post-production workflow, editing rhythm, sound enhancement, and color accuracy. We emphasized natural skin glow, seamless texture blending, and clean typography overlays to deliver a polished, high-converting product showcase.
The Result
The campaign delivered a top-performing social commerce asset for TIRTIR across TikTok and Instagram Reels ad placements. It successfully drove viral engagement, educated consumers on product benefits, and accelerated direct-to-consumer sales conversions. Clean story. Strong finish. Global rollout.