Beta Glucan Skincare
Campaign Snapshot
IUNIK needed an engaging vertical beauty campaign to showcase their Beta-Glucan barrier repair skincare routine. The goal was to blend step-by-step product application with clean graphic callouts and smooth product overlays tailored for social feeds.
The Brief
IUNIK required a vertical social ad campaign to introduce their multi-step Beta-Glucan product line. The video needed to highlight product texture, absorption, and routine benefits across every step (from essence and serum to cream and SPF) while maintaining an elevated, approachable aesthetic.
The Insight
Many skincare promos feel overly technical or hyper-commercial, losing the authentic feel of a personal self-care routine. Beauty consumers respond best to clean, glowing skin visuals paired with clear product callouts that demonstrate real-time hydration and finish.
The Strategy
We structured the video as an effortless four-step routine, opening with an interactive “Skincare Routine” focus mode selection. By pairing dynamic product cutouts, text overlays, and soft acoustic rhythm with each application step, we created a satisfying, educational visual flow.
The Approach
303 Visuals led the post-production edit, graphic overlays, color grading, and visual pacing. We emphasized radiant skin textures, smooth hand-swipe transitions, and precise product pop-ups to present iUNIK as an essential daily hydration solution.
The Result
The campaign delivered a top-performing social asset for iUNIK across Instagram Reels and TikTok ad placements. It successfully drove brand awareness, educated consumers on barrier repair, and boosted direct-to-consumer sales conversions. Clean story. Strong finish. Global rollout.